Description
The signed deluxe edition of Grinding It Out: The Making Of McDonald’s by Ray Kroc.
Octavo, [6], 201pp, [1]. Deluxe brown morocco, title in gilt on spine, logo on cover. Small point of wear near head of the spine. All edges gilt.
Signed by author Ray Kroc on front free endpaper.
Ray Kroc (1902-1984) was a milkshake machine salesman who partnered with Richard and Maurice McDonald in 1954 after discovering their innovative fast-food restaurant in San Bernardino, California. He opened the first McDonald’s franchise for them and later bought exclusive rights to the name, founding the McDonald’s Corporation in 1955. Kroc expanded the business into a global franchise empire, becoming a key figure in the fast-food industry.
