Description
Signed first edition of Yosemite and the Range of Light by Ansel Adams, inscribed to advertising pioneer, Helmut Krone.
Oblong folio, 28pp text, 116 photo illustrations. Blue cloth, red cloth spine, title in gilt on spine. Stated “First Printing” on copyright page. Solid text block, sunning to edges, foxing reserved to front and rear gatherings. Photographs in fine condition. In the publisher’s dust jacket, $75.00 retail price on front flap, shelf wear, foxing to verso. Notable foxing to endpapers, text block generally clean.
Signed by the author on the half-title: “For Helmut Krone / Ansel Adams / 11-29-79.”
Ansel Adams (1902-1984), lifelong photographer and conservationist, received the Presidential Medal of Freedom from President Jimmy Carter in 1980.
The recipient of this copy, Helmut Krone (1925-1996) was a director in advertising at the Doyle Dane Bernbach agency for over 30 years. He’s best known for revolutionizing the industry with his minimalist and concept-driven approach, most notably seen in the iconic Volkswagen “Think Small” campaign.
