[Florida History]


First Edition



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Promotional booklet for Orlando, located in Orange County Florida, published by The Record Company, circa 1910.

Oblong octavo, [32pp]. Publisher’s maroon wrappers, title printed in gold on cover, bound at spine with staples. Sunning to covers, staples beginning to rust. A scarce pamphlet, showing the local infrastructure, farming operations, municipal buildings and churches, all in half tone illustrations. Illustrations likely by Clarence E. Howard, who worked as a photographer and newspaper editor. A reference to the first Automobile Carnival dates this pamphlet prior to 1912. (OCLC 882242309) A scarce work.

Orlando, Florida, traces its roots back to the 1830s, during a period marked by the Seminole Wars, where the U.S. Army built Fort Gatlin south of the present-day Orlando city limits to protect settlers from attacks by Native Americans. By 1840, the area around Fort Gatlin was settled, leading to the growth of a small community that by 1856 was known as Jernigan, named after the Jernigan family who established the first permanent settlement. The name Orlando was adopted in 1857, though the origin of the name is subject to various legends, one of the most popular claims it was named after Orlando Reeves, a soldier who allegedly died in the area during the Second Seminole War. The city was officially incorporated in 1875 and by the late 19th century, Orlando became a significant hub for Florida’s citrus industry.

Additional information

Location Published

St. Augustness


The Record Company


First Edition

Date Published





Near Fine


[Florida History]


[Florida History]